Southern Cross Telco is one of three subsidiary brands associated with the Australian communications giant M2 Telecommunications. The company is sometimes known as Southern Cross Telco and Mobile or Southern Cross Mobile.
Southern Cross Telco's value proposition is that offers the advantages of dealing with a small, local company within the context of a larger provider.
Headquartered in Hobart, Tasmania, the company provides 18 plans with residential landline, mobile phone, mobile broadband, business phone and Internet services.
Southern Cross Telco markets itself to prospective customers through telesales and through mall stores. The company offers services without a fixed contract, and bundles services together at a considerable discount.
M2 Telecommunications acquired Southern Cross Telco in 2007. M2 Telecommunications is the biggest independent reseller of mobile and data telecommunications services in Australia.
In February 2012, Southern Cross Telco's customer base expanded by 30,000 individuals with M2 Telecommunications' purchase of the assets of Time Telecom Pty Ltd. Customers of the former Time Group had been mostly single-product customers, so the purchase is seen as an excellent opportunity to cross-sell and expand Southern Cross Telco's revenues. The transaction was made for 18.35 million Australian dollars.